Black people in America are one of the most popular groups of people in the world and despite having a chaotic and traumatic history of slavery, they always stand out in their field, locally and internationally. This article is centered on the beauty industry and highlights the 10 Black beauty influencers you should be following. Despite their history of segregation and being pushed under the table, black people have risen above the painful memories of the centuries past and have metamorphosed into amazingly talented individuals who stand out.

Be it in dance, music, movies, beauty industry, Black people in America are very good in their craft, despite the fact that black people in America are one of the historically disadvantaged group of people due to the tumultuous history of trans-Atlantic atlantic chattel slavery as well as decades of jim crow laws and racism that still exists till today.

Instagram, Facebook, Snapchat, Tiktok and Social media in general is full of talented individuals, from lifestyle, health, beauty, sport, art and so much more. When it comes to beauty, social media is one of the best place you can find inspiration especially when it comes to makeup.‍ A lot of Black Beauty influencers have leveraged on social media to push their brand forward.

Beauty blogging and influencing is a whole new world of internet glitz and glam, and with the ever involving trends in makeup and beauty, black beauty influencers are some of the most sought after, especially with the shift in beauty standards. Black/African and darker skinned beauty has taken over and melanin is no longer relegated. 

However, the kind of content on makeup inspiration can become overwhelming if you’re not familiar with the industry. But there are a few key individuals that stand out from the crowd with their skill and passion for makeup.

Our list of 10 black beauty influencers below are not ranked in any particular order. If you aren’t already following them, give them a follow to be continuously inspired by their creativity! To further ensure authentic information, not all of them have massive following because massive followership does not translate to perfection of skills. 

If you are looking for the best beauty tips and tricks to enhance your beauty and makeup routine especially if you are not a professional in beauty and make up, we highly recommend that you look through the list below.

List of 10 Black beauty influencers to follow

  1. Jessica Pettway
  2. Tavaris Jefferson
  3. Tennille Murphy
  4. Joie Gadsden
  5. Ari Jane Parker
  6. Monique Monrowe 
  7. Keren
  8. Adeline kikam
  9. Dr. Nina Ellis-Hervey
  10. Ashley White

10 Black Beauty Influencers you should follow 

These black beauty influencers are undoubtedly some the best in the game that can help you step up your make up and beauty game. The recommendations these influencers provide for your hair, skin, nails, and clothing are definitely commendable.
These black beauty influencers have all come up with such great beauty hacks that are going to leave you completely speechless and mesmerized. All you need to do, in order to learn from them, is just tune in to their content, and you will be showered with tones of valuable knowledge about the world of beauty.

1. Jessica Pettway

 “Big hair enthusiast” and LA-based beauty influencer, Jessica Pettway, is probably one of the most popular black Beauty influencers you should follow. Jessica is a beauty guru and digital creator and there is no way you can follow any other Black beauty influencer or blogger and never come across Jessica Pettway. 

Known for her neutral and brown hues and serving us black girl magic in her captivating photos that match her beautiful brown skin, Jessica shares beauty tips from head to toe. She is one beauty influencer that gives gorgeous visuals while also giving her audience the scoop on hair, makeup, skin, fashion, mommy hood, and marital growth.

You get to enjoy not only watching as she grows within the beauty industry but as her family grows as well.

2. Tavaris Jefferson

Also on our list of the black beauty influencers you should follow, is the bold and charismatic! Tavaris.

 He came into the beauty scene from his YouTube channel at age 15 and has since been known for his quotes that skincare and makeup are “therapeutic.” His videos on YouTube sharing, not just tips and how-tos, but also the reality and struggles of diversity in the beauty business. You should also check out  his Instagram, just to be sure you are not missing out, because he has photos and videos on most makeup looks, from daytime to evening, and special events.

3. Joie Gadsden

Twenty three years old, Joie, AKA the Golden Nug, is one of the black beauty influencers to be reckoned with in the beauty industry. This beauty influencer is not only a pro at editorial makeup, but she has some good tips on skincare regimens and is always giving the scoop on how to achieve a good makeup routine. What we like about her is, she is not afraid to collaborate and shout out other creatives and beauty influencers. Her product reviews are consistently on point, and you can always look forward to seeing how well she does her client’s makeup.

4. Ari Jane Parker

Ari Jane Parker is one of the black beauty influencers who have mastered the art of blending. With her colorful and ethereal looks, Ari’s form of self-expression is definitely an art. Not only does she post her sublime beauty looks, but she also sells her own line of cruelty-free mink lashes. You can also recreate her unique beauty looks thanks to her tutorials on YouTube.  

5. Monique Monrowe 

Monique is one of the black beauty influencers that showcases some of the important routines you can ever have on skincare. For those that don’t have a skincare routine yet, she’s got you covered. Monique,hyperpigmentation to strawberry skin, with her Instagram highlights containing f some product suggestions. If you  head on over to her TikTok , you will get some of the best skincare routines.

6. Keren

Apart from being one of the black beauty influencers you should follow, Kerr is an aspiring dermatologist who’s dedicated to helping her followers reach their maximum glow. She tests and reviews a multitude of skincare products, so her audience know which products are the  ones are worth buying. She’s also the creator of #sundazescreen, a hashtag that compiles BIPOC-friendly sunscreens.

7. Adeline kikam

Becoming one of the followers of Dr. Adeline Kikam is like having a virtual dermatology appointment at your disposal, this is because she is one of the black beauty influencers whose every post is loaded with skincare information on different conditions that frequently affect women of color, products that are great for dark skin and even book recommendations that talk about the history of dermatology as it relates to the Black American experience. Her content feed is safe in all ramifications.

8. Dr. Nina Ellis-Hervey

Dr. Nina Ellis-Hervey is one of the black beauty influencers with a huge dose of good vibes and wholesome wellness content you need. As a psychologist, coach, professor, speaker and YouTuber, it’s her mission to empower her followers through positive posts and videos. Some of the contents on her feed that can become your favorites include the ones involving skincare, of course, like the ultimate after-shower routinedebunking common skincare mistakes and skincare tips for naturally glowing skin.

9. Ashley White


Chicago-based esthetician, Ashley White, is one of the black beauty influencers that will answer all your frequently asked skincare questions one post at a time. She tackles common queries like, ‘do you really need to wear sunscreen inside?’ and ‘what are the bare essentials everyone needs?’ She also showcases before-and-after snapshots to show her followers the most effective treatments for different skin concerns. She is indeed a skin class hero.

10. Tennille Murphy

The last but not the least on the black beauty influencers, is the unique silver haired Tennille. Going grey is a beautiful and natural process and Tennille Murphy proves it with her stunning silver curls that always capture the attention of her audience while scrolling through Instagram. Murphy’s account is not only centered around beauty, but also wellness and sustainability. Follow her for fun tutorials and tons of inspiration.

The above mentioned influencers are ten of the Black beauty influencers you should follow for all your beauty inspiration needs. These talented creatives will always give you something to be inspired by for all your make up, beauty and skin care needs.

There nothing like seeing a good dose of Black excellence on your social feeds. And if your Instagram feed doesn’t have enough Black creators filling it, we hope our list changes that, because following dynamic and positive creators is one of the best things you can do for your mental health.

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This 27 year old, is Art And All That Is Art. Writer, Film and stage actor, Mental Health Lay counselor and show host.

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