Musical icon and superstar, Beyoncé, has set the ball rolling for the launching of her newest collection with Adidas. She also revealed that that the Ivy Park X Adidas Collection will make its debut on Saturday,18th of January, 2020.
A new promo video was uploaded on her Instagram and YouTube accounts respectively. It featured male and female voices making a number of statements. The clip also showcased the “Spirit” singer and other models donned in pieces from the collection. Models like Adonis Bosso and Ebonee Davis were also spotted in the video.
Along with the promo video, Beyoncé also released two pictures of her lovely self on her Instagram timeline. She looked amazing in the beautiful pieces from the Ivy Park X Adidas Collection.
Bey had earlier announced her collaboration with the sportwear brand in April, 2019. And just last December, she stated that the collection would feature gender neutral ensembles.
Credit: Parkwood Entertainment, Photo by Mason Poole
In an interview with Elle Magazine, the singer bared her thoughts on her love for fashion.
“I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine,” she said. “This new line is fun and lends itself to creativity, the ultimate power.”
The Ivy Park collection was named after her daughter, Blue Ivy Carter and Parkwood Park, which is located in her hometown.
Beyoncé is not only a musical star but a fashion icon. From red carpet and musical appearances to other off-screen features, this diva has proven her icon status. Her style is fierce, daunting, edgy and super glamorous.
We await the launching of the amazing collection on January 18th.
