The innovativeness and talent of black women like Yewande Masi, is no longer in doubt, as in recent times; several real healthy organic skin and hair care brands owned by black women; who are loving and glowing in their melanin are now very much accessible.
Some of these women formulated their products as hobbies or for family members; before deciding to turn their natural talents into an enterprise and such is the story of Yewande Masi.
Yewande Masi
Yewande Masi enjoyed making homemade products for her then-boyfriend to help him improve his skincare routine. Her days involved crafting different body butters, natural sprays, and scrubs over the course of their relationship. It later became her outlet when their relationship ended. Now, Yewande Masi has turned a hobby into a blossoming skincare brand.
“Ornami Skincare really provides me with an opportunity to use the other side of my brain and do something totally different when I’m off the clock,” she tells BLACK ENTERPRISEvia email. “When we broke up I had some time for self-reflection and self-care; which inspired me to incorporate that into the business in a fun, lighthearted way.”
The Boston-based entrepreneur added that making these products and seeing customers’ positive reactions motivated her to expand and build her brand.
“Making skincare products is a creative release for me. It’s an art and science that you’re always learning and improving upon,” she said. “Then there was the feedback I was getting that people really enjoyed the products which makes me feel good.”
She added, “beyond that, creating toxin-free skincare is really rewarding. It feels really good to be able to hand people products that make them look and feel good, and are good for them as well.”
Article original written by BlackEnterprise