Renowned social media influencer Khaby Lame is stepping into a new spotlight with his own series, “Khaby Is Coming To America,” launched in collaboration with media company Group Black and consumer goods giant Procter & Gamble (P&G). The highly anticipated unscripted series premiered globally on June 27, 2024, on Tubi, Fox Corporation’s ad-supported streaming service.
Khaby Lame, originally from Senegal and now a celebrated Italian social media star, is known for his humorous and wordless “life-hack” videos that have captivated a massive global audience. With an impressive following of 162 million on TikTok, making him the most followed individual on the platform, and a prominent presence among the top 50 on Instagram, Lame is a trailblazer as the first Black creator to achieve such a milestone.
Expressing his excitement about the new venture, Lame stated, “I love to make people laugh and have been working towards broadening my audience beyond social media platforms. The partnership with Group Black and Procter & Gamble has allowed me to take the next step in my journey as a filmmaker, and I can’t wait for Tubi audiences and beyond to laugh with me when they see this series.”
Morgan Wilkinson, Group Black’s Director of Creative Strategy, highlighted the significance of Lame’s reach and influence, saying, “Khaby Lame is leading the charge when it comes to socially engaging and relevant content, and we are proud to bring his talent and influence to the American mainstream market. At Group Black, we understand the power and growth potential of Black and diverse creators and look forward to continuing to amplify their voices.”
“Khaby Is Coming To America” consists of 20-minute episodes where Lame takes his online persona into the real world, exploring the unique and sometimes peculiar aspects of American culture, including its people, places, and food. The series features a star-studded lineup of guests, including Alicia Keys, Jon Batiste, David Beckham, and Steven A. Smith, each joining Lame in different American cities.
This series marks Group Black’s inaugural foray into production, aligning with its mission to promote equity for diverse creators. P&G’s involvement continues their award-winning “Widen The Screen” initiative, a campaign dedicated to expanding opportunities for Black creators in the media industry.
The collaboration between Group Black and P&G underscores a shared commitment to fostering diverse voices and content in the entertainment industry. As Lame ventures into this new chapter, “Khaby Is Coming To America” promises to deliver laughter and cultural insights, bridging his vast social media following with a broader audience.
