Sainsbury’s recently created a meme from Beyoncé latest campaign imagery, comparing the designs to their uniform. The supermarket added ‘Repping since 1869’ (when their brand started), along with coining the hashtag #Sainsbey.
Not long after this tweet, twitter erupted with various other Hilarious memes.
“I’m too scared to ask @sainsburys staff for help incase they turn out to be a random person wearing the @Beyonce new clothing collab”
“i hate that whenever i see beyonce’s new ivy park line all i can think about is her working a 12- 5 shift at Sainsbury’s”
Well, Beyoncé’s fan base, known as BeyHive, didn’t relish the jokes, and so they came for Sainsbury’s.
Some Beyoncé fans got the joke and tried to explain the joke to Beyhives.
“Do these stans realise you can’t actually buy the staff @sainsbury’s uniform? It’s a grocery store! Why do they keep saying Ivy Park outsold it?”
“As a fellow Beyoncé fan I am BEGGING you stans to stop embarrassing yourselves under this post. Please it ain’t that deep’
The Ivy Park collection was named after her daughter, Blue Ivy Carter and Parkwood Park, which is located in her hometown.