It is no longer news that so many African women have resorted to bleaching creams to change their skin color. Top of the list is Whitenicious CEO, Dencia, who has completely changed her skin color. Comparing her present image to what she looked like before, you could swear she was a different person.
November 2018 saw Dencia and Blac Chyna, the world figure for skin bleaching creams, announce a new partnership to flood the markets with a new skin bleaching product. They named the product Whitenicious x Blac Chyna Diamond Illuminating & Lightening Cream.” Each jar of the product sold at $250 on release. The product jar is designed with Swarovski crystals all over, little wonder about the price.
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Dencia recently posted a picture on her Instagram page in which she wore a black Louis Vuitton tube gown. She captioned the picture “young, Caucasian & fabulous.” Her caption sparked mixed reactions from her fans. While a couple of them showed her love, most expressed disappointment at her caption. Some went as far as bashing the entrepreneur, saying she was delusional and required mental stability.
In recent times there has been a crackdown on bleaching creams on the African continent. European bodies as well have spoken of the dangers of skin bleaching to the human skin, internal organs, and even mental stability.