The 29-year-old fashion designer from Kingston, Daniela Stone continues to promote the afro heritage in her ideas on the variety of swimming gears she produces.
She didn’t start out producing, in fact she didn’t want to design but now that she does, she is excited to design fabrics for others too. She points out that the need to do something different drove her imagination to produce using the Ankara. So mixing the new styles with something more vintage but retaining the fashion of the present time is what she intended and she is glad that people can identify with her brand.
DTS by Daniela Stone is a fashionable swimwear collection that customers are able to customize to their specification.
She designs for women of all shapes and sizes and this she says is crucial to her work. She also wants people who use her products to feel proud and good about themselves. Because sometimes a person may feel unsure about what they wear and it affects how they carry themselves.
She feels accomplished over the last three years as she has been able to pin down a physical location. The challenge for her is to be able to work with women of all shapes and sizes as well as being a good reflection of their age.
She is not certain she will feature men in her collection as of now because the market in Jamaica for men swimming gears isn’t that great. They do only swim trunks but working with Speedos for men will be interesting, she says.
DTS by Daniela Stone launched its first swimwear collection “Off Shore” consisting of five pieces but there are plans to extend the collection to seven.
So, if you ever find yourself on holiday in Jamaica, try out the beach and watch the sunset in a Daniela Stone outfit just made for you.