Shaquille O’Neal recently launched his clothing line, Shaquille O’Neal XLG, on the JC Penney and now he is searching for models to help promote the brand. He has struck up a partnership with JC Penney and Wilhelmina International Inc. to get this done.
The search which will spread nationwide is for big, tall models who hardly find their sizes, even in big-brand stores. O’Neal said in a statement, “When I launched the Shaquille O’Neal XLG collection exclusively at JC Penney, it was a challenge to find big and tall guys to model for the campaign, so we asked our friends at Wilhelmina to hit the streets to find a few good men who are larger than life. Through this exciting partnership with Wilhelmina and JC Penney, we’re hosting the biggest and tallest model search around to help big, sexy guys like me finally get the recognition they deserve.”
The search will welcome online applications and also carry out casting calls at the South Point Shopping Center in Atlanta.
11 Alive also reports that “The fashion line will offer over 60 unique styles of men’s suited separates, dress shirts, ties and belts in a range of sizes, all at affordable price points.
Each piece features a modern, understated design combined with a classic fit, allowing for an effortless style that easily transitions from day to night. Plus, each garment is infused with performance features including cooling technology, stretch fabrics and flex collars to ensure ultimate comfort.”
The CEO of Wilhelmina Models, Bill Wackermann, revealed that his company was proud to associate with the ex-basketball star and JC Penney to create a platform for big models. According to him, his company was established on the principle that beauty is not restricted to shape or size.
To participate as a model click here. Applications will be closed on April 28 and the winners will be picked into the Titan division of Wilhelmina. They will also be featured in several marketing campaigns to be run by JC Penney.